Taiwan website yesterday quoted industry sources, MediaTek will return to the high-end mobile processor market in the second half of this year, which once again challenged Qualcomm.
Reported that, in order to meet the arrival of the 5G era, MediaTek earliest will return to the high-end mobile processor market in the second half of 2018, once again launched Helio X flagship smartphone chipset. The first half of this year, MediaTek will continue to Helio P series of mid-range products. igcm15f60ga
These industry sources said MediaTek has at least developed three new generation of smart phone chips, will be used TSMC’s 7-nanometer process.
MediaTek’s customers include OPPO, vivo, Sony, LG and other emerging markets smart phone brands, these companies are currently developing new smart phone products to meet the arrival of the era of 5G communications.
To this end, MediaTek also has been actively developing based on artificial intelligence (AI) technology chip solutions. These industry sources said that MediaTek is expected to return to the high-end smartphone chip market in 2018 or 2019.
Last year, MediaTek introduced the Helio X10, X20 and X30 smartphone chip solutions for the high-end smartphone market. Although MediaTek’s technology is mature and they are more cost-effective than competitor Qualcomm products, the three Helio X series have not won the customer’s support. ixxn110n65c4h1
Some industry observers believe that there are two main reasons why MediaTek’s Helio X series failed to win the customer’s support: one is facing the challenge of Qualcomm; the other is that first-tier smart phone manufacturers such as Apple, Samsung, Huawei and Xiaomi are all autonomous Research and development of smart phone chipsets.
This situation forced MediaTek to halt the production of Helio X-series chipsets and halt the investment in the second half of last year to prevent any further decline in the gross margin of the mobile chip business.
There have been reports before, MediaTek to return to the high-end smart phone chip market, at least 2 years. It now appears that MediaTek back to the high-end market schedule earlier than expected.
