IC equipment industry has the technology refresh cycle is short brings strong technical barriers, the high degree of market monopoly brought great market barriers, as well as cooperation and competition among customers is extremely high recognition barriers and other features, thereby forming a horizontal integration production outsourcing, strategic alliances and other development model. Learn from foreign advanced strategy model for the development of the integrated circuit and the equipment industry in Hefei, is particularly important.
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The main mode of international IC equipment industry development
(A) In the United States, represented by Applied Materials horizontal integration model. Horizontal integration is an enterprise controlled by way of mergers and acquisitions in the industry chain advantages or owned enterprises, development of new products to achieve lower costs and achieve economies of scale, fast layout of the new areas such effect, a typical representative is currently the world’s largest supplier of integrated circuits and equipment Applied materials company. Their approach are: First, a comprehensive assessment of the merged enterprise. To have a global competitive advantage in a particular area, while they lack the core technology in the field of related companies, after a comprehensive assessment of various core technologies, market demand, if they can ensure that their businesses through mergers so that the overall layout is more complete and more the combined effect of group play, then into a strong and ensure the sustained and healthy development of enterprises. Second, the increase in post-merger integration and mutual trust. Applied Materials in a number of mergers, the majority of the merged companies are perfectly preserved in the form of division, and most of the original management continue to be reused. Attaches great importance to the process of mergers and merger integration of corporate and trust senior management to ensure that achieve win-win goal.
(B) to He Lanai Division mole represented production services outsourcing model. Production outsourcing non-core business model is outsourced to an independent firm more expertise in a particular area or areas, leaving only the core of value creation activities, which engage in such activities than the business itself has a higher efficiency and create greater value. ASI is a typical representative of the Netherlands Moore. Their approach are: a non-core business areas of outsourcing. The own business mainly located in the core values of the system design, customer service and other creative activities, but will most of the parts, module assembly operations outsourcing, the valuable human resources and research and development efforts focus into its own set of core values creating activities. The second is to strengthen cooperation with suppliers. Regularly to partners from product quality, logistics fast, four levels and cost control techniques to assess quality requirements without defects, logistics fast and reliable technology with the times, in this context the pursuit of the lowest cost, and ready to supply provide the necessary technical support. Third, the common response to the economic cycle risks. To strengthen itself and the supplier of the economic cycle and supporting equipment for the integrated circuit industry to minimize the impact of regular suppliers to industry of the future climate predictions, to ensure that suppliers can not only timely delivery, and avoid inventory risk.
(C) to the Korea International Electric represented a strategic alliance mode. Strategic alliance is built on a partnership between independent enterprises, and leverage each other’s strengths resources, core competencies, etc., to find common interests of both sides and to maximize mutual benefits. Strategic Alliance mode Korea’s second largest manufacturer of integrated international electrical equipment most typical. Their approach are: First, the establishment of technical cooperation to develop alliances. In the South Korean government support, the international electrical and actively promote the establishment of a strategic alliance with Samsung, promoting both access to relevant technologies through strategic alliances, further reducing dependence on foreign equipment providers. Second, the advantages of cooperation shared resources. International Electric and Samsung strategic alliances, and maintain each other’s independence, which both contribute to the mutual use of each other resources, to reach previously difficult to achieve some kind of unilateral objectives, including the development of new products, entering new markets, and help international Electric deep understanding of customer needs and effectively improve product quality, shorten technology development cycle, increase market share, significantly reduce business risk, which is also a win-win situation for both sides.
Implications for the development of IC equipment industry in Hefei
(A) select the appropriate mode of development. Since the IC equipment industry technical barriers, market barriers and high barriers to customer acceptance, the huge domestic market was largely hit Applied Materials, Esko Moore, Tokyo Branch power, the United States and other industry leading R & D Colin grasped a handful of domestic units can only provide a small amount of low-tech peripheral equipment, equipment self-sufficiency rate of less than 5%. In this case, Hefei IC equipment industry to promote the development and growth, the policy model used is extremely important. Horizontal integration model can quickly enter the field, but the capital strength demanding, plus “Wassenaar” technology embargo on China, this opportunity is minimal. The outsourcing of production is not feasible because the country does not have a need to distinguish between equipment suppliers core value activities to focus on the size of the enterprise resources. Therefore, more viable strategy is to take a strategic alliance model to promote equipment manufacturers, foundries and related industrial cooperation to develop new technologies, new markets, increase market share.
(B) to promote the domestic industry alliances. Related departments should actively promote the 43 domestic foundries and other equipment providers and related industries, the establishment of multi-party strategic alliances. Strategic alliances content should be included to ensure that the relevant provisions of the fab procurement under the premise of equal quality to encourage the use of native fab equipment and increase the market share of local equipment. Such as Korea in recent years actively promoting international electrical and Samsung strengthen cooperation through strategic alliances mode, rising domestic IC equipment homemade rate has now reached 46.7% of the level, if the league can successfully develop a competitive equipment, build a successful business model later, on this basis can further joint venture plant, which not only ensure the joint venture has a more stable market demand, but also conducive to integrated circuit manufacturers to effectively reduce the risk of supply chain is too centralized, a deep understanding of key technologies.
(C) In cooperation with the world’s leading companies. Despite the global integrated circuit equipment in the field of leading enterprises both advantages and difficult to break in the short term, but international companies to reduce production costs and close to the end markets, but also on delivery considerations, continue to promote the core spare parts production and supply in the country. In particular, to promote accelerated Shanghai Free Trade Zone, the world’s leading enterprises have entered the FTA to set up branches and production base, providing customers with fast and reliable service to meet the needs of IC manufacturers purchase. Hefei should actively seize this rare historical opportunity, commissioned by equipment manufacturers OEM opportunities abroad, and actively cooperate in the establishment of strategic alliances, strengthen scientific and technological research and development, shorten the learning curve and improve the technical level, the demand continues to increase market share at home and abroad homemade rate rate.
