With the advent of on-cell structure embedded touch LCD panel (on-cell touch TFT-LCD) is the low-end smart phone manufacturers to use, on-cell embedded LCD touch panel shipments in 2014 has more than 20 million times in the first half of the chip. Prior to this, the year 2013 shipments of only 4.7 million, is displayed on-cell embedded LCD touch panel is facing growing opportunity. Analysis quarterly report predicts that in 2018, on-cell embedded LCD touch panel shipments are expected to reach 100 million 2,900 ten thousand according to NPD DisplaySearch Touch Panel Market.
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NPD DisplaySearch research shows that all have built-in touch panel structure includes in-cell embedded LCD touch panel, on-cell embedded LCD touch panel and on-cell embedded AMOLED panels; these three who in the touch panel module shipments wisdom needed in mobile applications, has increased its share of total shipments trend. In 2012, total shipments of approximately 20% share of the three, to the 2013 jumped to 29 percent, is expected to have an opportunity in 2014 to 32%.
NPD DisplaySearch Research Director Xie Zhongli said that overall, the structure has a built-in touch panel shipments will increase, but the magnitude of its future growth will be the impact of Apple and Samsung. Apple is the biggest customer in-cell embedded touch LCD panel, Samsung is the largest customer on-cell embedded AMOLED panels; both in the technology selection and procurement accounts for a sizeable share of influence. As for the other mobile phone brands, then started on-cell embedded LCD touch panel technology show interest, especially for the emerging middle and low smart phone market.
With the smart phone market becomes more mature, product differentiation has become increasingly difficult to significant, but consumer prices compared with the performance advantages are more requirements. Therefore, the brand manufacturers are constantly looking for new technologies, training abundant supply chains, in order to more effectively control costs and specifications. Xie Zhongli said some brands like Motorola, Huawei and so very actively trying to have a built-in touch panel structures; emerging in the low-end smart phone market just to the on-cell embedded LCD touch panel an opportunity to grow.
NPD DisplaySearch noted that, in response to the low-end smart phones on the cost requirements, the vast majority of on-cell touch LCD panel with built-in map Eucalyptus coated single multi-point. Prior to using the single multi-point is to map Eucalyptus touch GF1 structure, the structure requires only one layer of ITO films; when applied to on-cell embedded LCD touch panel can also save the cost of the mask. Xie Zhongli said that during the first half of 2014, such as Innolux (3481), CPT (2475), Caijing (6116), Pegasus (Tianma) and other panel makers are using a single multi-point diagram eucalyptus production on- cell embedded LCD touch panel, not less of a mask than SITO bridge structure, but also improve the production yield.
Xie Zhongli believed to on-cell touch LCD panel embedded in the growth rate during the first half of 2014, the really touch panel for panel makers to encourage the industry played a role to some extent into. Especially the on-cell touch LCD panel currently embedded positioning in the low-end smart phone market, just to benefit from market power, as well as brands cultivate a positive attitude towards the supply chain. However, with regard to flexibility, cost and abundant sources such as suppliers, plug-in touch panel makers currently still holds a comparative advantage.
